Job Description
About Chartis
We are a Design, Marketing and Technology Consultancy that promotes positive working relationships through collaboration and encourages high standards of conduct and work performance. Our values help define our culture through a variety of team perspectives, backgrounds, and the ongoing support of innovation across all the solutions we provide to our Clients. We also provide a full career development program aimed at improving the skill sets and capabilities of all our employees.
What We Offer
Chartis Interactive is looking for SEO Lead to drive strategy, planning, and execution of SEO projects across key clients. The candidate needs to be a thought leader in developing innovative ways of improving client rankings and visibility in search engines and be able to execute and enhance the SEO/SEM marketing approach.
This role will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks and technical SEO recommendations.
Candidates should possess a thorough understanding of the search engine marketing industry, ranging from day-to-day tasks (keyword research and analysis, site audits, content audits, etc) to defining and implementing strategic components (SEO reviews, user analysis, keyword targeting models) for the clients.
Responsibilities
Lead SEO current-state assessments of clients' digital presence to provide future state roadmaps and recommendations targeted at improving SEO and Marketing performance.
Understand clients’ business objectives and align SEO strategy to meet these objectives and goals
Plan, manage and implement natural search engine optimization campaigns for various clients
Conduct extensive reviews and provide recommendations to enhance client websites’ standing in natural search listings.
Work with editorial and marketing teams to drive SEO in content creation and content programming
Identify and map keywords to guide content development strategy across multiple clients and teams
Provide strategic and technical directions for web analytics solution implementation
Assist in business development efforts by creating and presenting search engine marketing proposals for potential clients
Perform ongoing keyword discovery, expansion, and optimization
Research and implement search engine optimization recommendations
Develop and implement link building strategy
Work with clients’ development teams to ensure SEO best practices are properly implemented on newly developed and existing site code
Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
Optimizing copy and landing pages for search engine optimization
Perform ongoing keyword research including the discovery and expansion of keyword opportunities
Research and implement content recommendations for organic SEO success
Qualifications
Proven SEO experience, 4-6 years
Expert-level understanding of technical and content elements that impact organic search performance rankings
Proficient in explaining complex SEO assessments to client stakeholders for resource prioritization and implementation
In-depth experience with website analytics tools (e.g, Google Analytics, Adobe Analytics, etc.)
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
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